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NEWS > Alumnae News > Alex's Crowning Glory

Alex's Crowning Glory

While most of us settled down on the sofa to watch the Coronation on television, glass of fizz in hand, royal PR Alex Laidlaw, Class of 2014, was hard at work and busier than ever.

Alex is Senior Digital and Communications Officer to The King and The Queen, having worked in their Communications Team at Clarence House for five years, before migrating across the road to Buckingham Palace upon the change in reign in September. Having studied Geography at university, she started her communications career at Mattel, promoting children’s TV series and films including Thomas & Friends, Fireman Sam and Bob the Builder, before landing her dream job at the Palace.

In her role, Alex is part of the team managing media relations and leading publicity campaigns, as well as delivering creative coverage of Royal activity via The Royal Family website and social media channels. Followed by millions of people across the world and generating front page news coverage, work is always high-profile, fast-paced and detail-oriented (“prepared well by Mrs Richardson!”).

From leading on The King and The Queen's digital strategy and activities upon Accession, to travelling overseas to capture content of Their Majesties’ very first State Visit in Germany, to launching the official recipe for Coronation Quiche (personally chosen by Their Majesties), Alex has the inside track on one of the most historic occasions of the century.

Alex says: “It has been a great honour and joy to stand alongside Their Majesties as they transition from The Prince of Wales and The Duchess of Cornwall into our next King and Queen. Over the years, I have been incredibly fortunate to experience so much variety in one job - from cheese factories to James Bond premieres; from navigating Their (then) Royal Highnesses through Zoom calls in the pandemic, to celebrating key national moments such as Queen Elizabeth II’s historic Platinum Jubilee and Their Majesties’ Accession; and now the excitement of a Coronation. It has been a busy few years, and I suspect we won’t be slowing down anytime soon!”

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