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NEWS > Alumnae News > Eco Alternative to Fast Fashion

Eco Alternative to Fast Fashion

Louisa Stoney, Class of 2020, who recently completed a Human Geography degree at Cardiff University, has just launched her own vintage clothing site called Louisa Rose Clothing.

Louisa launched the business - check it out here - after starting out by selling on Depop in her spare time during lockdown. She says: “The transition from fast fashion to sustainable fashion is crucial, so I aim to promote that by sourcing all my stock from suppliers who save tonnes of clothing from going into landfill or waste.”

She adds: “I think the vintage clothes market has the potential to be huge. So many of us are outraged and upset that all these fast fashion clothes are usually made by children, typically in Asia, often working in poor conditions in ill-equipped factories. We have to make it easy for people to make a change and shop more sustainably and it’s sellers like me who offer that option."

Lousia Rose Clothing features an eclectic range of quality stock, including knitwear, winter-ready and going out-out collections and is aimed at her contemporaries. 

“At the moment for my generation, using Depop and going vintage shopping is a big thing because people want to wear stuff that looks ‘cool’ and which no one else has. So, I make sure all my items follow the current fashion trends and hit that target market of young women wanting to look on trend/fit in with society's idea of what looks good at the moment.” 

The young entrepreneur built the site herself, using Shopify, to boost her website development, design and basic coding skills. She already has thousands of customers and has plans to massively increase the size of inventory in the next couple of years to maximise sales and profit.

Louisa adds: “It’s still early days for the business but it’s going really well, and I’m continuing to explore other career options too, including designing and bringing out my own original collection at some point in the future.”

Check out Louisa Rose Clothing here: www.louisaroseclothing.com. if you have activated your Holles Connect account, and are logged in you will be able to see the photo gallery below. 

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